It's pretty straightforward: we will hide MOYU notebooks in bookstores across Europe, and if you publicly claim one of them, you get a reward.
Game on!
We hear you think: why are you organizing this scavenger hunt?
It's simple. The paper industry produces paper like there is no tomorrow, and many people don't know that our mindless use of single-use paper is the primary cause of deforestation.
In short: we're worried.
Yes, we're aware that we are deep into the Digital Age. Laptops seem to be a natural extension of people these days. And yet, most still see the benefit of writing in notebooks the old fashion way. Somehow it magically triggers creativity, keeps the memory in shape, and makes meetings much more personal.
Don't believe it? Ok then, let's try this. Did you know the global paper notebooks market is forecasted to grow by 7% a year? True Fact.
Imagine the number of trees we will need to cut to keep up with this growth in demand. Unless...
If we look back in history, way back to the stone age, we'll find a better way.
Meet MOYU: an erasable notebook made from 100% recyclable stone paper.
‣ Made from ground limestone
‣ No trees, water, or chemicals are used
‣ Infinite amount of recycling life cycles
Needing to use pulp paper to produce great notebooks is officially a thing of the past.
We see MOYUs as the notebooks of the future:
‣ Smooth writing experience
‣ Water & tear resistant pages
‣ Rewritable up to 500 times
Beautifully simple: Ink it. Wipe it. Love it.
This is the Roel, our C-Tree-O. He loves this title.
He is what James Donovan Halliday was to the Oasis. He is what John Hammond was to Jurassic Park. You see where we are going with this?
One day, he walked into a bookstore in Milan and Whatsapped this video to our marketing team.
We laughed. We worried. And, once we let it settle, we were like, sure, let's run with it.
MOYUcuckoo awareness campaign was born.
Every 2 weeks we choose random bookstores in 3 different cities to hide a MOYUcuckoo notebook.
Friday morning at 10.00 sharp, we will:
1) Post a sophisticated clue in an Instagram story
2) Send an email alert with the same clue to those on the scavenger hunt list.
Anyone who finds and publicly claims their MOYU Cuckoo will receive a €20 gift card to spend in our webshop.
Simple. If you find it, it's all yours to take home. Use it, have fun with it, and proudly tell your friends how rocking the notebook helps hack away at single-use paper and reforest the planet.
Broadcast all of the above on Instagram:
1. Take a selfie with your newfound stone book treasure
2. Share the post on Instagram
3. Tag MOYU_Notebooks and #MOYUcuckoo
As soon as we see it appear, we will send one €20 gift card your way.
What do you say?
Since you made it this far, is it safe to assume you've warmed up to this whole scavenger hunt idea and you want us to send you an alert as we hide the notebooks in different cities?
Yeah, sign me up!We are in business to reforest the planet.
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